Part 6/9:
Audience engagement appears to be waning as well; millions of viewers are simply choosing not to see these movies in theaters. This shift isn’t entirely attributable to the COVID-19 pandemic, as exemplified by the colossal success of Top Gun: Maverick and Spider-Man: No Way Home, which both surpassed a billion dollars and avoided pandemic-related blame.
The Reality of Market Trends and Industry Implications
When examining the data, it's clear that Marvel's phase four is experiencing a significant downturn, breaking from its previous streak of blockbuster hits. This isn’t just about modest underperformance—it's indicative of a larger trend of audience fatigue and market saturation.