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The discourse among fans and critics has been heated. One prominent argument is that Marvel’s choice to not recast T’Challa feels exploitative and uncomfortable. Critics have pointed out that the trailer and promotional materials heavily feature mourning and funerary imagery, which some interpret as using Boseman’s death as a plot device rather than a tribute.
A reply from Marvel Studios to public reactions only fueled the debate. Fans expressed concerns that Marvel’s marketing was overly reliant on Boseman’s passing, with some labeling it as “exploitive” or “traumatizing.” On social media, hashtags like #RecastTChalla began trending, emphasizing that many believe the character should not be written out of the MCU just because Boseman passed away.