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The flagship of July's venture, Isom, is a 96-page comic pre-order that is actively shipping in August. It tells the story of a superhero who returns from retirement, battling societal injustice—a theme that subtly mirrors July’s broader mission of addressing real-world issues through comic narratives. Unlike typical crowdfunding campaigns, the Ripaverse operates via pre-orders, with proceeds directly supporting production, not as a fundraiser awaiting completion. This has resulted in nearly 30,000 pre-orders, worth over $2.5 million, highlighting strong demand among fans tired of mainstream politics infiltrating their entertainment.