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The Devastating Financial Failure of Marvel's Avengers: A Cautionary Tale
An Overview of Marvel's Avengers' Rocky Start
Marvel's Avengers, once heralded as one of the most anticipated video game releases of the year, has become a striking example of a failed launch and mounting financial losses. Despite initial buzz and a heavily promoted beta that drew millions of players, the game's commercial performance has been underwhelming, and its current state paints a grim picture for Square Enix and the developers at Crystal Dynamics.