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The fines and legal rulings present a significant challenge for EA. The company faces weekly fines of 250,000 euros, which could total up to 5 million euros, with the possibility of additional penalties that could reach 10 million euros. Although these amounts might seem manageable for a giant like EA financially, they signal a shift in the regulatory landscape that could force the company to reevaluate its monetization strategies.
EA has announced plans to appeal the court ruling, indicating that this legal battle is far from over. The outcome will likely influence the company's future approach to in-game monetization, especially concerning loot boxes—a revenue stream heavily relied upon in titles like FIFA, Madden, and NBA 2K.