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The backlash hasn't been confined to moral outrage; it has translated into tangible financial consequences for Netflix. Following the controversy and the viral hashtag #CancelNetflix, the company's stock experienced a notable drop. On a single day, Netflix's market value declined by approximately $9 billion. Their stock price fell from around $505 to $480 per share—a 4% decrease—outperforming the overall market decline.
While some subscribers may have canceled their subscriptions in protest, the immediate financial effect appears primarily driven by negative press and social media campaigns. This highlights how public sentiment can swiftly influence investor confidence and corporate valuation, especially when a company's reputation is at stake.