Part 4/8:
Predatory Monetization Strategies
Beyond gameplay issues, Madden's monetization schemes are increasingly aggressive and predatory. Ryan Moody, a well-known Madden analyst, has exposed schemes where players are pressured to purchase limited-time collectibles using in-game currency that is nearly impossible to acquire within the designated period. These tactics push players toward microtransactions, often resulting in real money spending—regardless of whether players want to or not.
Allegations of Corporate Greed
EA's approach appears less about delivering a quality product and more about maximizing revenue. The perpetual cycle of minimal innovation combined with aggressive monetization has led to accusations that EA is intentionally milking its franchise rather than improving it.