Part 6/8:
The NFL’s licensing agreement with EA is set to expire, opening the door for other developers to produce football games. Industry insiders and fans alike believe that ending EA's monopoly could:
Provide greater options and competition in the market
Encourage EA to innovate and address longstanding issues
Raise the bar for quality in football gaming
EA's Response: Poor PR Moves and Temporary Fixes
In an attempt to stem the tide of criticism, EA's Madden Twitter account has recently flooded social media with free codes and giveaways for Madden 21. Although these moves aim to deflect negative press, they seem superficial and insufficient. Consumers are calling for meaningful change, not giveaways.