Part 8/8:
In sum, Sucker Punch’s handling of Ghost of Tsushima, its DLC, and its communication strategy exemplify how developers can earn admiration in an industry often criticized for greed and opacity. Their transparent approach, refusal to include microtransactions, and positive engagement with feedback exemplify best practices that others could learn from.
As Ghost of Tsushima continues to grow in popularity and the DLC launches, the industry will be watching to see if other studios follow their lead. For now, it’s clear that Sucker Punch is winning players over by doing right by them—setting an example of integrity and community-first thinking in a competitive and often controversial industry.