Part 9/12:
Merchandise and Box Office Trends: Indicator of Fan Disinterest
The low sales of Rise of Skywalker merchandise and subdued box office numbers even before the pandemic are cited as clear signs of waning interest in the Disney Trilogy. Toys, collectibles, and theme park attendance have shown downward trends. These indicators suggest Disney recognizes the lack of enthusiasm around that era, leading some to believe they might attempt drastic measures—like retcons or reboots—to revive the franchise.