Part 2/9:
Ryan begins his journey by highlighting the near-impossibility of finding a physical copy of Ghost of Tsushima. His spontaneous retail store visits across San Diego—Walmart, Best Buy, and Target—reveal a consistent pattern: shelves are depleted of Ghost of Tsushima copies, whereas The Last of Us Part II sits largely in stock, even stacking up in warehouses and store returns.
This observation is more than anecdotal; it paints a vivid picture of consumer demand and stock movement. Ryan emphasizes that Ghost of Tsushima’s scarcity is an indication of its popularity—if it’s sold out everywhere, that suggests high sales volume. Conversely, the abundance of the last of us, which remains on shelves, hints at waning demand.