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In a noteworthy statement, EA even urged hesitant buyers to pre-order Cyberpunk 2077, claiming it would help "build anticipation" and guarantee retailer support, thus exposing their marketing-first mentality.
Cyberpunk’s Satirical Jabs: A Response to Industry Woes
The recent Cyberpunk 2077 Twitter post took a humorous yet pointed shot at EA’s FIFA franchise. When fans joked about the last building in the game's concept art representing EA’s headquarters in 2077, the official account responded with a cheeky confirmation — and even included concept art from a fictional FIFA 78 that humorously boasted of being "the best FIFA ever."