Part 7/9:
In titles like UFC 3, EA has begun integrating TV commercials directly into gameplay — a move that was initially optional and skippable but represents a disturbing shift toward invasive advertising. Marketers are using these ads to reach audiences on platforms where traditional TV advertising is waning, aiming to embed ads into core gameplay and rewards systems.
This could set a dangerous precedent, especially if future implementations make ad-watching mandatory or linked to in-game progress. Gamers may soon be required to watch advertisements to unlock features, upgrade characters, or gain rewards — a troubling future where convenience is traded for constant exposure to commercial content.