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A central figure in this controversy is Matt Martin, a member of the Lucasfilm Story Group. His publicly expressed attitudes toward canon reveal a troubling stance: that the very concept of official Star Wars canon is "all fake anyway."
In multiple instances, Martin has spoken about the fluidity of canon, implying that individual fans can choose which stories they accept—whether they’re considered official or not. For example, he publicly indicated that “it’s okay to reject Disney canon,” suggesting that there are no real stakes to what is officially considered part of the saga.