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Yet, Sony and Naughty Dog continue to issue DMCA takedowns, claiming copyright infringement and attempting to suppress discussions. This inconsistent application of enforcement—targeting some leak videos and memes but not others—raises suspicions that their motive is more about narrative control than legal compliance.
The Broader Narrative War
The ongoing suppression highlights a larger strategic effort to shape perceptions ahead of the game's release on June 19. By controlling the discourse, Sony and Naughty Dog seem intent on minimizing criticism and leaks, but this approach has backfired, fueling distrust and conspiracy theories among players.