Part 1/9:
The May the 4th Backlash: Disney's Star Wars Promotion Fails Spectacularly
Introduction
Every year, Star Wars fans worldwide celebrate May the 4th as a unofficial holiday known as "Star Wars Day." Typically marked by memes, celebrations, and fan tributes, the date has become a cultural phenomenon. However, in 2023, Disney's attempt to leverage May the 4th for promotional purposes resulted in a public relations disaster, exposing the disconnect between corporate marketing and passionate fandom.