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In anticipation of May 4th, Disney launched multiple promotional initiatives to capitalize on the event. They released the final episode of The Clone Wars a few days early, announced a documentary about the making of The Mandalorian on Disney Plus, and even revealed the upcoming Rise of Skywalker series, aiming to generate buzz around Star Wars' flagship platform.
However, what was intended as a celebration turned sour when Disney aggressively promoted the day through their social media channels, especially Twitter.