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Disney's official tweet prompted fans to share their favorite Star Wars memories with the hashtag #MayThe4th, promising that selected stories might be featured on their platforms. Alongside this, the tweet included a startling clause: "By sharing your message with us, you agree to our use of the message and your account name in all media and according to our Terms of Use."
This legal language sparked outrage among fans. Many perceived it as Disney claiming ownership of user-generated content, effectively attempting to control and monetize personal stories shared in good faith. The response was immediate and overwhelmingly negative.