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The backlash was swift and fierce. Comments flooded in, many sarcastic and confrontational, highlighting the absurdity of Disney's legal assertions. Some notable reactions included:
"My favorite Star Wars memory is Disney trying to claim legal ownership of my tweets."
"Did Disney just want to own my birthday too? May the 4th doesn’t belong to them."
"Blacklisting LA Times reviews over park practices? Nice move, Disney."
"Sharing this hashtag now means Disney owes me millions."
These responses went viral, with the hashtag #MayThe4th trending largely because fans were using it to criticize Disney rather than celebrate Star Wars. The tone was overwhelmingly negative.