Part 8/12:
Furthermore, external factors such as the ongoing global conflict and geopolitical tensions have distracted the press, leading Disney to deliberately minimize how much they address sensitive questions—like international conflicts or socio-political issues—during promotional activities. These steps further illustrate Hollywood’s shift toward highly curated, risk-averse publicity strategies.
"Exclusivity" and the Influence Play
In a move typical of modern celebrity marketing, Disney has shifted toward selective influencer engagement. Instead of broad media access, they've invited smaller content creators, influencers, and micro-celebrities—individuals with modest followings—to participate in private events and screenings.