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The Spectacular Fail of Betterman: A Case Study in Marketing Disaster
The recent cinematic release of Betterman serves as a stark reminder that even a promising film can be doomed from the start without effective marketing. Despite a hefty production budget of approximately $110 million, the movie's performance at the box office was abysmal—grossing less than $20 million—and the blame largely falls on its disastrous promotional strategy.