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Most critics concur that Betterman was a visually inventive and emotionally engaging film with narrative ambition. However, the film's potential was undercut by a marketing campaign so ill-conceived that it effectively sabotaged audience interest before the first billboard or trailer dropped. At its core, marketing hinges on clarity: audiences need to understand what the film is, why they should care, and what makes it unique to them. Betterman failed spectacularly at this fundamental principle.