Part 5/12:
Effective marketing aims to generate anticipation, creating a sense that missing out on the opening weekend would be a major cultural faux pas. Think of the strategic pre-release campaigns for Barbie: vibrant social media pushes, teasers and memes, relentless countdowns—all designed to build anticipation. Conversely, Betterman had none of that. There were no viral campaigns, no fan engagement, and no sustained buzz. It simply appeared in theaters with no buildup, even among Robbie Williams’s own fans, who should have been an easy demographic to reach.