Part 6/12:
Robbie Williams, while an icon in Britain, remains relatively obscure in the United States and many international markets. The studio's assumption that simply making a film about him would draw crowds was naive. Unlike Bohemian Rhapsody, which leaned heavily into Freddy Mercury's larger-than-life persona and the cultural significance of Queen's music—even in markets where Queen was already known—Betterman failed to educate or excite American audiences about Williams's impact.