Part 7/12:
There was no concerted effort to introduce Williams to new markets or highlight his musical legacy, nor any attempt to craft a compelling hook that transcended his existing fanbase. This oversight was a critical error, given that successful biopics often hinge on storytelling that resonates broadly, not just with existing fans.
The $110 Million Budget Spent on the Wrong Things
The starkest illustration of Betterman's marketing failure is its budget allocation. While high-profile films often invest heavily in marketing campaigns—sometimes matching or exceeding their production costs—the campaign for Betterman was woefully underfunded and unfocused. Despite the hefty $110 million spent on production, virtually no money was funneled into building audience anticipation.