Part 8/12:
By contrast, The Greatest Showman, made with a slightly lower budget of $84 million, became a global phenomenon thanks to relentless marketing: star power, social media saturation, and musical previews kept the film in the zeitgeist, ultimately grossing over $435 million worldwide. Betterman’s marketing was forgettable; trailers, posters, and promotional efforts lacked energy or originality, and there was no strategic plan for sustaining interest beyond the initial release.