Part 9/12:
Perhaps the most infamous aspect of Betterman's promotional failure was the decision to depict Robbie Williams as a CGI chimpanzee. This bizarre creative choice was not only a misfire artistically but also a marketer’s nightmare. Instead of promoting Betterman as a nuanced, emotionally driven biopic, the campaign fixated on this bizarre visual hook.
The result? Spectators were left confused and even amused online—“Why is Robbie Williams a monkey?” quickly became the trending question. This alienated mainstream audiences who might have been interested in an authentic portrayal of Williams's story, turning what should have been a compelling cultural narrative into a meme and a punchline.