Part 10/12:
Instead of emphasizing Robbie Williams’s musical legacy and emotional journey, the campaign played up the CGI monkey gimmick. This overshadowed the human story and distracted from the core appeal, ultimately damaging the film’s potential to connect with wider audiences.
The Importance of Proper Positioning and Market Education
Successful marketing campaigns for musical biopics such as Elvis, Rocketman, and Bohemian Rhapsody rely on storytelling that highlights star power, emotional stakes, and cultural significance. These campaigns avoid gimmicks and instead focus on what makes the story compelling, making audiences feel like they’re witnessing a once-in-a-lifetime event.