Part 11/12:
Betterman missed this opportunity entirely. Instead of building a narrative around Robbie Williams's influence, music, and personal journey, it relied on an obscure and confusing promotional approach that failed to create meaningful engagement. The result was an unanticipated flop that could have been avoided with a more strategic, clear, and energetic marketing campaign.
Conclusion: A Tragedy of Poor Strategy
In the end, Betterman is a cautionary tale about the critical importance of marketing in the film industry. Its failure wasn’t due to the quality of the movie—critics praised its visual and emotional qualities—but rather a complete neglect of proper positioning, audience education, and anticipation building.