Part 12/12:
Had the studio invested in targeted campaigns, clear messaging, and a compelling promotional strategy—akin to what successful biopics and musical films have done—the film might have achieved greater commercial success and cultural relevance.
Instead, Betterman will remain an example of what happens when a high-budget film is left to flounder without effective marketing—a cautionary tale for filmmakers and studios alike about the indispensable power of strategic promotion.