Part 6/13:
The marketing landscape has evolved dramatically. In the late 1990s and early 2000s, artists could gain fame based on simple appeal and song quality—think of artists with accessible singing voices and relatable personas. Nowadays, success often hinges on having a distinct gimmick or visual shtick that captures attention on TikTok and Instagram. Artists like Billy Eilish, for example, cultivate a unique aesthetic—dyed hair, acrylic nails, and unconventional fashion—that distinguishes them amid digital noise.