Part 3/15:
However, despite these encouraging signs, significant hurdles remain. Experts highlight issues such as fragmented fan attention—where women’s teams are competing for focus in a crowded sports landscape—and the challenge of transforming casual viewers into avid supporters. Currently, only 39% of women’s sports fans consider themselves avid compared to 69% of men’s sports fans. Fueling this growth requires persistent effort to deepen fan engagement and increase investment, especially in creating loyal, high-spending followers.