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Participants at the event reveal that some enthusiasts started queuing as early as 4 a.m., all eager to secure limited-edition collectibles. The allure isn't solely about owning cute, artful figures; there's a strong investment component. Collectors and investors alike hope that rare toys, especially those with limited runs or secret editions, will appreciate significantly over time. For some, it's about joy and passion, while others are eyeing the potential to flip these toys for a profit—sometimes making four or even five times their original prices.