Part 9/12:
The market for art toys is highly variable. While some toys can appreciate significantly—vintage toys from the 1980s, for example, have risen from a few dollars to hundreds—it is not guaranteed. Art toy guru Jonathan Toe notes that the recent price dips, especially post-pandemic, signal a market correction. As hype slows, prices for certain brands and editions have dropped sharply, illustrating the volatile nature of this trend.
He emphasizes that Long-term value often depends on the intellectual property behind the toys—such as Disney, Star Wars, or cross-category collaborations—rather than just scarcity. Toys with sustained relevance across generations tend to provide the most enduring appreciation.