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To assess if consumers can distinguish between frozen and fresh, the host organizes blindfolded tastings with a group of volunteers. Interestingly, in many cases, the frozen, ready-to-heat meals score as high or higher than the freshly prepared versions, especially because the manufacturing process involves professional recipe development and flavor tweaking.
The Science of Preservation and Flavor
The key advantage of these meals lies in the technology used in their manufacturing. The food manufacturer explains that ingredients suitable for freezing—particularly meats like chicken that freeze well—are carefully selected and processed. Natural preservatives such as vinegar-based solutions or sugar-based sauces extend shelf life, sometimes up to a year, with minimal additives.