Part 6/12:
Sydney Sweeney, with her predominantly male fan base, is being positioned more as a "brand ambassador for men" than as a face targeted at women. Some industry insiders speculate that Sabrina Carpenter, who has already partnered with brands like Kim Kardashian’s Skims, might have been a more strategic choice for appealing to female consumers—especially since Sweeney’s brand appeal appears to be more about eye candy than body positivity or empowerment.