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Tofu's social media presence has transformed him from an ordinary family pet into a revenue-generating influencer. Over his relatively short career, he has accumulated earnings of approximately 13,000 Singapore dollars. His income streams are diverse, including ad campaigns where a single vacuum cleaner ad earned him around $1,600. Additional endorsements and deals contribute a few hundred dollars each, complemented by perks such as pet food, supplements, and grooming stations valued at over $6,000.