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The owners emphasized that the process involves substantial effort: "There is a lot of hidden cost to it. Having to do video edits, having to film and train your dog—it is all very time-consuming." They also pointed out that while treats and supplements provided as part of brand collaborations add value, the idea of living solely off a pet influencer’s income remains impractical—especially within Singapore’s small market.
The Growing Pet Influencer Market
Tofu's rise is indicative of a broader trend where consumers increasingly anthropomorphize their pets, developing deeper emotional bonds and lifestyles centered around them. This humanization leads to increased spending on pet products and services, fostering a lucrative environment for pet influencers.