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However, with an already small market and limited marketing budgets in Singapore, making pet influencing a sustainable, full-time career remains challenging. Top pet influencers globally can earn around five figures per campaign, but in Singapore, the market’s size restricts such earning potential, making it more of a side gig than a full-fledged profession.
Beyond Just Social Media: Lifestyle and Educational Content
To increase earning potential, Tofu’s owners and other influencers are exploring avenues beyond simple cute photos and videos. They suggest developing content that encompasses pet-friendly travel destinations, educational material for pet owners, and lifestyle-oriented posts—akin to what human influencers do in fashion, beauty, and family niches.