Part 6/10:
She emphasizes the importance of financial management, especially in a competitive market. Profit margins allow her to purchase new items and enhance the customer experience—always with her cats in mind. Interestingly, the cats also benefit financially; Gem spends about 10,000 baht (around 300 USD) monthly on food, grooming, and accessories for Tarot and Summer.
A Deep Connection Beyond Pets
For Gem, her cats are more than animals; they are family. She spends without hesitation to keep them happy and healthy, including sending them to the spa, buying them condos, and showering them with love and attention. This level of dedication underlines her belief that animals provide emotional well-being and joy—an integral part of her life and business.