Part 6/11:
Notable Examples: Amaranth and Pokémon
Among the most notorious cases are popular streamers like Amaranth and Pokémon. Amaranth's 2019 emotional revelation about being in an abusive relationship with her husband shocked her fanbase. She claimed her partner was controlling and that her audience's donations were a means to gain romantic favor. Later, she clarified that her donations did not stem from romantic fantasies but acknowledged the risks online harassment posed—highlighting how personal disclosures can be both genuine and strategically risky.
In Amaranth's case, her openness coincided with increased media scrutiny and temporary setbacks but ultimately did not derail her career, suggesting her core business relies heavily on maintaining control over personal narratives.