Part 6/10:
This underperformance indicates that the excitement around new MCU installments is waning. Marvel's previous model relied heavily on strong opening weekends and organic word-of-mouth; however, recent films like Thunderbolts are not achieving that immediate, sustained buzz.
Challenges Facing the MCU
Several factors contribute to the current slump in Marvel's box office performance:
Apathy and Franchise Fatigue: After Endgame, audiences seem less compelled by the new wave of Marvel films, partly due to changes in storytelling approach and the introduction of multiple new characters.
Inconsistent Quality and Reception: While some titles perform well, others fall flat, creating a mixed perception that impacts overall franchise confidence.