Part 7/10:
- Market Saturation: The release schedule, overlapping with other big franchise films like Superman: Legacy and newly announced Jurassic Park, splits audience attention and spending.
Furthermore, Marvel's decision to rename Thunderbolts to The New Avengers may stem from internal desperation to boost familiarity. The article likens this to past missteps such as Harley Quinn: Birds of Prey, which faced criticism for a confusing or poorly executed title change shortly after release—undermining initial marketing efforts.