Part 7/10:
The pricing strategy is designed to be accessible, with dishes starting at just 20 Baht. For instance, "ตับหวาน" (sweet liver) is served with partial cooking—80% done—offering a delicious, tender texture for only a small fee. Customers are invited to sample other specialty items, some of which range up to several thousand Baht, especially during special catering events.
Customer Relationship and Trust
A highlight of this story is the long-standing relationship with a client, Khun Jan, who has trusted the chef for over a decade. The chef describes how such trust is vital, especially when preparing personalized dishes that cater to specific health needs. This relationship underscores the importance of empathy and consistency in building loyal customer bases.