Part 9/13:
The community also explores modern agribusiness models. A couple from Sichuan, who left urban jobs in Beijing, now live on a renovated farmhouse cultivating and selling local produce through social media and community groups. Their efforts reflect a broader trend: young Chinese farmers and rural entrepreneurs are increasingly integrating e-commerce, direct sales, and branding strategies to boost incomes.
Their experience illustrates that agriculture is no longer just manual labor—it’s a digital, scalable, and innovative sector. With the aid of social media influencers, farmers can reach vast audiences and achieve higher profit margins, demonstrating that rural China can actively participate in the country’s digital economy.