Part 5/8:
Critics argued that the ad subtly implied genetic or physical traits being passed down, exemplified by the line “Jeans are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color.” Some social media users interpreted this as a dangerous metaphor for genetic selection, equating it with eugenics. The comparison was powerful enough for some to call the campaign “triggering” or reminiscent of far-right ideologies, igniting a cultural war online.