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The design draws from the historic “milkmaid style,” rebranded with the "raw" descriptor to appeal to a right-wing, traditionalist audience, especially those sympathetic to the "tradwife" craze. However, the degree of skin shown has angered many viewers, especially those who see modesty as vital.
The Backlash: Modesty, Fetishization, and Cultural Tensions
Public reactions have been sharply divided. Many religious conservative audiences, especially women who favor modest attire, found the dress inappropriate and overly sexualized. Critics compared it to prostitute attire from centuries past—particularly noting the high slit and cleavage—arguing it undermines traditional standards of modesty.