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Marvel’s intellectual property (IP) of Spider-Man remains a massive cash cow, especially in terms of merchandise sales, which continue to generate enormous profit annually. The rights to Spider-Man in TV and comics are retained by Marvel, whereas Sony owns the film rights. This complex distribution of rights traces back to a period before the Marvel Cinematic Universe (MCU) was fully established, when Marvel sold certain film rights—selling off characters like X-Men to Fox and the Fantastic Four—due to financial constraints.