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Daniel also differentiated between the qualities of genuine and dupe products. While he acknowledges that some dupes are easily distinguishable—particularly bags without authentic logos or professional finishes—others, especially makeup, can be indistinguishable from their high-end counterparts in appearance and performance.
The Impact of Social Media and Fast Fashion on Dupes
A significant driver behind the proliferation of dupe culture is social media. Platforms like TikTok and Instagram showcase luxury-inspired styles and beauty products becoming instantly available to consumers worldwide. This visibility has encouraged brands and manufacturers to meet the demand with ultra-fast manufacturing cycles, producing trendy dupes that mimic recent fashion and beauty hits.