Part 7/12:
In the electronics space, the picture is more nuanced. While some cheaper headphones or hair dryers claim to be dupes of premium brands, their performance often falls short—featuring poor sound quality or short battery life. For these, consumers tend to prefer genuine products with warranties, despite the price gap.
The Fashion Industry's Trickle-Down and Fast Fashion Influences
The fashion industry’s "trickle-down" theory, famously discussed in The Devil Wears Prada, has evolved into a streamlined process where streetwear and fast fashion brands quickly imitate runway trends. Today, social media-driven ultra-fast fashion enables brands to produce new styles within weeks, flooding the market with affordable alternatives that look similar to high-end designs.